When to Ask a Bonus Question in Your Pulse Check: Second, First, or By Itself

Possip provides several ways to customize your Pulse Check® when asking Bonus Questions™.

Possip provides several customizable options when it comes to adding Bonus Questions to your Pulse Checks. These flexible options allow you to gather deeper insights from your community, no matter the industry you're in.

A Bonus Question (BQ) can be used in three different ways in your Pulse Checks. Below is an overview of each method and when it might be best to use them:

Standard Bonus Question - Placed Second

Where: The Bonus Question follows the Sentiment Question.

Why:

• Consistent Experience: Placing the BQ second helps maintain a predictable Pulse Check experience for your community.
• Increased Engagement: Respondents may start to lose focus or momentum as they progress through the survey, so placing the BQ early ensures it gets noticed and answered.

This format is ideal for most situations, especially when you're looking to balance a smooth flow of questions and maintain steady engagement from your community.

Bonus Question- Placed First

Why:

• High Priority: Use this option when you want to ensure your community prioritizes a specific, high-importance question.
• Higher Response Rate: Especially effective if the BQ is tied to a timely or pressing issue within your community. It tends to attract more immediate attention and responses.

Considerations:

• Sentiment Tracking Impact: Since the Sentiment Question comes later, your response rate to it may be lower. If tracking your overall Pulse Score and engagement is a primary focus, this may not be the best option for your survey.

Bonus Question - Only

Why:

• Single Focus: When you need to gather insights on a critical issue quickly and don't want to distract respondents with other questions.
• Time-Sensitive Needs: Ideal for sharing essential announcements, invitations, or key updates. You might use this approach for event invitations, program reminders, or urgent notices.
• Off-Peak Engagement: It can be particularly useful during off-peak times, such as summer months or holiday seasons when a shorter, more focused engagement might be necessary.

Considerations:

No Sentiment Score: Since there’s no Sentiment Question, you won’t have a comprehensive Pulse Score for this Pulse Check. This option should be used sparingly and in specific situations.